i2

New office in Johannesburg to oversee all i2 operations in Africa

Dubai, April 23, 2008 – i2, the most diversified mobile phones and IT products provider in the Middle East and Africa, announces the opening of its headquarters in Johannesburg, South Africa, to meet the growing demands of its group and the company’s broad expansion in that region.

By opening an office in Johannesburg, South Africa, i2’s objective is to oversee all i2 operations in the Sub-Sahara region (Ghana, Ivory Coast, Cameroon, Angola, reunion and Senegal) especially with the increase of its retail shops in those areas.

Abdul Hameed Al Sunaid, CEO, i2 commented:” Opening a head office in Johannesburg is an integral proceeding to further expand our geographical scope. The Sub Sahara is a significant market in regards with its dynamism and the awareness of its population. Therefore, i2 constantly seeks to satisfy the needs and tastes of its consumers by offering them a diverse range of Nokia and IT products and by evolving its services to add value and enhance the clients shopping experience”.

The company is aggressively pursuing its expansion plans as the leading TELECOM Company in the Middle East and Africa and it has successfully positioned itself as a principal retailer, wholesaler and distributor of mobile phones and IT products and their decision to open a head office in Johannesburg
will boost operational effectiveness and ensure flawless incorporation between diverse brand and retail divisions.

“2007 was a booming year as we effectively maintained our business success in all our markets across the Middle East and Africa as well as entered new untapped markets to secure our position as leaders in the telecommunication industry and seize every opportunity to enhance the value and productivity of our company. Our new office will enable us to carry on our growth drive and will allow us to streamline our African operations.” concluded Al Sunaid.

To date, i2 is present in 22 countries across 340 stores in the Middle East and Africa offering the widest range of mobile phones, PDAs, wireless technology, software; value added services and mobile accessories.

i2 has prestigiously calculated its development through strategically planning the infrastructure growth of the company; i2 researched their potential in all markets, to secure the phenomenal results they have achieved today.