i2

Hundreds of people gathered for the opening of the 1st i2 store in Abu Dhabi

 

UAE, April 12, 2008 –i2 the most diversified mobile phone and digital product provider in the Middle East and Africa officially launched its first flagship digital store in the Capital at Abu Dhabi Mall on the 11th of April. Crowd of people waited with anticipation for the opening of the store clarifying their hunger for the latest technology.

“The opening of the store created an overwhelming excitement, whereby hundreds of people waited to uncover i2’s diverse collection of the latest technology. Witnessing the reaction reflects the importance of i2’s presence in the capital, which offers extensive range of the latest telecommunications, IT and electronic products from world class brands” expressed Dikran Tchablakian, Senior Vice President-Retail and Customer Care.

To celebrate the event, instant gift vouchers were offered to all shoppers present at Abu Dhabi Mall for one day only, prior to the official launch of i2’s new concept store, which boasts the latest digital products at unprecedented prices. i2’s new store in Abu Dhabi demonstrates that the company is in line with its strategic expansion plan.

Limited quantities of high end digital products were offered for unprecedented prices. The exciting range of products includes laptops, mobile phones and LCD screens.

i2’s new outlet is located on the third floor of the Abu Dhabi mall and offers consumer electronics aficionados the best shopping experience and technical support. The new store confirms i2’s commitment towards retail expansion and its direction towards product diversification.

“Exceeding our customers’ expectations is what all this is all about. This event was an occasion to reward our customers who are our biggest asset by offering them outstanding deals in prices and quality” concluded Tchablakian.