i2

i2 Cafe Makes Digital Living More Convenient For Saudis June 14, 2006

Riyadh, KSA – i2, the region’s largest and most diverse mobile phone provider has launched its first digital café in Riyadh. i2’s state-of-the-art café concept introduces several innovative services previously unavailable to Saudi residents.

Located in Tahliyah Street, i2 café stands out with its futuristic look and feel, and ultra modern green and blue décor. i2 Café goers can place their orders via mobile phones provided on each table, ensuring speed and accuracy. Once the order is placed, customers can also access up to date mobile services, internet access, and information on new mobile devices and accessories. i2 Café will be introduced to other parts of Saudi Arabia, including Jeddah and Dammam before rolling-out the concept in other countries across the Middle East and North Africa.

“Our decision to open i2 café is the result of our commitment to providing our customers with up to date information, products and services. We are optimistic about our decision to open i2 café and its success will encourage us to realize our plans to expand the concept through out Saudi Arabia and other parts of the region” explained Adbul Hameed Al Sunaid, President, i2.

With approximately 13.4 million mobile subscribers in 2005, Saudi is the second largest mobile market in the Middle East and North Africa and i2 seems determined to maintain and grow its leadership of the sector: “Mobile phones are more than handsets; they have become a personal statement and an indispensable life-style addition.

In Saudi Arabia mobile phone sales grew by 44.8% in 2005, creating a greater demand on innovative services and products by consumers. Moreover, we wanted to establish a more direct line of communication with our consumers, and i2 Café will help us enhance our levels of interaction with them bringing us closer to our customers” added Al Sunaid.