i2

Buy any phone from i2 during Ramadan and US $ 1 will go to helping a needy child

Dubai, UAE, 16 September, 2007- i2 and United Nations Children’s Fund (UNICEF) will run a unique campaign during Ramadan to benefit UNICEF’s ongoing humanitarian initiatives to help underprivileged children. During the month of Ramadan, i2 will donate US $ 1 from the proceeds of each mobile phone sold at i2 outlets in 14 select markets to UNICEF.

Themed ‘Bring them hope, Give them life’, the fund raising drive will run in UAE, Kuwait, Egypt, Jordan, Lebanon, Ghana, Iran, Iraq, Morocco, Reunion, Sudan, Syria, and Tunisia.
“i2 is honored to partner with UNICEF, one of the most renowned and respected humanitarian organizations in the world. Not only does this give us a chance to carry out our corporate social responsibility, but this is also a good opportunity for our customers to earn good deeds in the holy month as they will be contributing to a worthy cause,” said Abdul Hameed Al Sunaid, CEO of i2.

i2 hopes to raise a substantial amount by the end of Ramadan and is all geared up to generate maximum awareness for the initiative.
Tarek Shayya, Chief of Fundraising & Partnerships-Gulf Area Office, UNICEF, explained, “Human progress cannot be achieved without nurturing and caring for children throughout the world. There is a lot that the corporate world can do to help children and we are always happy to partner with like-minded organizations that can help us in our initiatives to overcome the barriers that children face because of poverty, violence, disease, and discrimination. We are pleased to partner with i2 in this unique Ramadan campaign that will give a better life to underprivileged children”.

UNICEF is part of the Global Movement for Children, a large coalition dedicated to enhancing the life of every child. Operating in 191 countries, UNICEF plays an important role in influencing key decision-makers to help programmes and initiatives aimed at improving the lives of underprivileged children.